Statements
The Utah Hockey Club has unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. Following its relocation from Arizona, the Utah team is incorporating a color palette that reflects the unique landscape of the area.
For its debut season, the team will adopt the Utah Hockey Club moniker while it sorts out a permanent rebrand for the 2025-26 season and beyond. This temporary name gives them flexibility as they build their identity in their new home.
New Color Scheme
Utah has chosen "rock black," "salt white," and "mountain blue" as its new color scheme. These hues were selected to resonate with Utah’s natural beauty and rugged terrain, capturing the essence of the state’s distinctive environment.
The team is keeping the logos simple for now, utilizing "Utah Hockey Club" in various forms, including versions featuring the silhouette of the state of Utah. Despite the simplicity, these elements are designed to lay the foundation for the team’s future branding. Even after the team finalizes its new name, these colors will remain consistent, a decision currently being influenced by a fan vote.
Jersey Designs
The home sweater employs black as the primary color with "UTAH" spelled out diagonally across the front. The away jersey features the same design, but with white as the main color. This diagonal text format is a popular design choice in the league, famously used by the New York Rangers. Other teams like the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also utilized this design in recent alternate uniforms.
The simplicity and classic feel of the uniforms offer a sense of tradition while the team prepares for its permanent identity. These design choices reflect a balanced approach, combining both contemporary and time-honored elements to create a cohesive look for the team’s inaugural season.
Upcoming Rebrand
The Utah Hockey Club is set to finalize its permanent rebrand soon, with the fan voting for the new team name scheduled to conclude on June 20. The finalists in the naming contest include options such as Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the possibility of retaining the Utah Hockey Club name.
This community-driven approach to the rebrand underscores the organization’s commitment to building a strong local fan base from the outset. By involving the community in these significant decisions, the team demonstrates its dedication to forging a unique and resonant identity within its new home.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team spokesperson. "While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity."
With excitement building among fans and players alike, the team is eagerly anticipating the conclusion of the fan vote. "Utah is excited to unveil its new permanent brand, which will undoubtedly evoke the passion and spirit of the community," noted another team representative. "The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds."
The unveiled designs and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players. "This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," remarked a team official.
As the Utah Hockey Club gears up for its inaugural season, the organization is clearly focused on establishing a strong, long-lasting relationship with its new community. The team's thoughtful approach to its interim branding—coupled with the strategic involvement of fans in the rebranding process—demonstrates a commitment to excellence both on and off the ice. Fans can expect a thrilling season ahead as the Utah Hockey Club prepares to make its mark in the hockey world.